AI video built to be tested, not just admired. Synthetic UGC, AI spokespeople and hook variants — written, generated and cut by one person.
Most people generate clips. I build the angle, the hook and the variant set that decides whether the spend survives the week.
AI video editor
& creative strategist
I write the angle, generate the footage and cut the final ad. Same person from strategy to master file — so the hook that tested well is the hook that actually ships.
Most AI video fails because it is made backwards: someone generates a nice-looking clip, then tries to reverse-engineer a reason for it to exist. I start at the offer, map the awareness stage, then build only the shots that argument needs.
The result is work that behaves like an ad, not a showreel — native to the feed, readable with the sound off, and shipped in variant sets so you can test the opening instead of guessing at it.
The videos
Every frame below is AI-generated and hand-finished. Hover a row to pause it, click any card to watch — on a phone, just swipe.
All talent, voices and environments are AI-generated. Client campaigns shown with permission.
Services
Take the whole creative, or just the part you are stuck on. Most brands start with one variant set and move to a monthly batch.
AI UGC Ads
Synthetic creators for paid social. Written to a real offer, generated for consistency across a whole campaign, then cut and captioned like native feed content — because that is the only thing it competes with.
- Angle & script
- Consistent AI talent
- Captions & sound design
- Platform-ready exports
AI Spokespeople
Synthetic experts, founders and presenters that stay on-model across an entire campaign. Clinic, desk, podcast and studio setups built as a reusable persona rather than a one-off render.
- Persona & look development
- Voice & lip sync
- Multi-setup consistency
- Localisation-ready
Cinematic AI
Brand films, establishing plates and set pieces that would be uninsurable to shoot. Generated, graded and mixed to sit next to real footage without announcing itself.
- Brand & anthem films
- Generated b-roll & plates
- Grade, mix & masters
- Upscale & cleanup
Creative Strategy
The part that decides whether any of it works. Offer teardown, awareness-stage mapping and a hook matrix — so you launch a structured variant set instead of four versions of the same idea.
- Offer & audience teardown
- Hook matrix & angles
- Variant test plans
- Iteration off ad data
Offer & angle
We start at what you sell and who is not yet convinced. You get the angle map before anything is generated.
Hooks & script
A hook matrix, then scripts for the variants worth spending on. Approved on paper, so nothing is wasted in render.
Generate & direct
Talent, environments and takes generated to spec — directed for consistency, not luck.
Cut & deliver
Edit, captions, sound, grade and every aspect ratio you need. Two review rounds built in.
Clients
Health, beauty and DTC brands running AI creative as their primary testing engine.
“Great editors are hard to come by, I really recommend working with Tuffmedia
Start a project
Pick what you need, tell me about it, and send it whichever way suits you. I reply to everything within a day.
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